Your sophisticated design might look amazing.
Your sophisticated design might provide a brilliant experience.
Your sophisticated design might provide a seamless data capture.
If the audience don’t engage with this sophisticated design it’s probably because they’re not smart enough. Or committed enough. Or allowed to investigate it enough. Or attentive enough.
Or it might be your sophisticated design isn’t good enough.
2 thoughts on “Sophisticated design”
[…] technology seems to make things more sophisticated, LnD seems to be more and more about common sense – that’s where you’ll do the […]
[…] That doesn’t mean we should cede quality for cost purposes; we should be wowing people with simple UX, data and in the ‘flow of work’ and ‘flow of life’ […]