Look! A post has reached the highest echelons of engagement!

What a meaningless metric. I know who’s responded and how – comment, thumb up, etc – but have no idea if it’s created any influence. I could, as some do, change my profile and add LinkedIn influencer but what does that mean?

Can I now nod sagely at other people’s comments? Can I expect people to shut up and listen because it’s ‘ME’ speaking?

Of course not and I wouldn’t want anyone to label me as an influencer. My words and actions may be an influence for people but the label should be placed on the content, not the person sharing it.

Don’t label people.