Your best work won’t be recognised by how it’s written, by its visual design or its brevity.
It’ll be by how people engage and share it.
People don’t listen to the anonymous company – they listen to the people within it.
The power of a single voice explaining how something worked to half a dozen people should never be underestimated. Don’t create a super searchable learning platform – create a super shareable one which highlights the voices of the people who can sell it best for you..