Some of the cravings we hope to satisfy when we shop might include:

• Comfort / feeling loved
• Health / wellness
• Excitement / joy / fun
• A beautiful life / serenity
• A feeling that we’re cool / strong / sexy
• A feeling of control / being on top of things
• Stylishness
• Adventure / outdoorsiness
• Minimalism / simplicity
• Connectedness / friendship
• Self-improvement / worthiness

What are the cravings people have when they want to learn?