Ubiquity of access

Photo by Adrien Olichon on Pexels.com

I saw this from last week:

We haven’t thought about the impacts of this abundance nearly as much as it deserves. Live matters less, scarcity is not really a factor, and ubiquity of access can easily lead to boredom, lack of status and a search for real-time connection.

Seth Godin

Seth was talking about TV and I know learning content isn’t TV but the same rules apply.

Live matters less since asynchronous working means asynchronous learning. There is still a need for events where people meet and engage in real time, but that experience is now mitigated.

If content is available to all, it has no scarcity and its value is tied to its demand, not its supply.

If everything is available all at once, trying to get people to want to access your content by making it more interesting, funny, or spectacular isn’t likely to work. If anything, it creates more fireworks – loud and bright elements which look spectacular but last in the mind of the viewer for a few seconds before they burn out and disappear.

Ubiquity of access doesn’t need gatekeepers to limit entry, but curators to show people what matters most to visitors at their point of need.

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