The wrong target

The image features the text "THE WRONG TARGET" prominently displayed. "THE WRONG" is in a bold font, while "TARGET" is in a larger, outlined style, creating visual emphasis. The background depicts archery targets, slightly blurred, suggesting a focus on the idea of misdirected aim or objectives. This imagery adds depth to the message, reflecting themes of failure or misalignment in goals.

Employee engagement stats are everywhere right now. Gallup says engaged teams are 23% more productive. while LinkedIn says development opportunities are the #1 driver of engagement. Thirst and Deloitte say clear career paths and reskilling boost it by 37%.

L&D takes the hint and builds more personalised paths, more AI‑assisted upskilling, and more micro‑learning to fit busy lives.

The engagement scores climb as platform and portal logins tick up and the sacred cow of ‘engagement scores’ – NPS – hits a new high.

Then someone asks: what does your function actually change? What would stop working if your team didn’t exist?

In most organisations, the honest answer is still less content, fewer logins, and lower experience scores. Not fewer safety incidents or failed changes. Not faster ramp‑up. Not better customer outcomes.

Engagement is the signal being optimised – the function isn’t.

The data tells you people want development, but it doesn’t tell you more engaging learning is the answer. Those are different problems.

The move is to decide on a small number of critical performance outcomes and work backwards: what decisions, processes and capabilities need to change, and what role does learning play there?

That’s a different function. Harder to build and much harder to replace.

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