Listening to a podcast the other day, I was reminded how politics has finally caught up with the change in channel.

They mentioned how a politician might go on a walkabout with someone who has a large internet following. Getting in front of 2m people who have access to the channel of a friendly celebrity seems a reasonable way to go. It’s particularly more relevant than being interviewed by an ambivalent journalist and getting in print or online in front of fewer than 100k people.

The reaction I had was visceral. How many of us in L&D are relying on the traditional and formal channels to parse information, knowledge and data in an attempt to get messages across to people?

We recognise that people will look things up for themselves, and surely we need to support them with that, not turn them off their devices and force them to use our channel.

Employee experience and engagement isn’t something that you measure on your terms – it’s how they measure on theirs.