Branding

I was reviewing a new Glassdoor report on employer branding yesterday. Although the sample is relatively small – 475 employers and 850 professionals – there is some interesting data about what people want and what employers offer. Frustratingly the words ‘learning’ or ‘development’ don’t appear in the report. The word ‘training’ appears once in a… Read More Branding

Brand recognition

How is your learning brand recognised? You might be perceived as modern and at the cutting edge of thinking. Or you could be the traditional ‘safe pair of hands’. Marketing the former to fans of the latter won’t wash – you’re too disruptive. Marketing the latter to the former and you’re stuck in the mud,… Read More Brand recognition