Brand recognition

Photo by Henry & Co. on

How is your learning brand recognised?

You might be perceived as modern and at the cutting edge of thinking. Or you could be the traditional ‘safe pair of hands’.

Marketing the former to fans of the latter won’t wash – you’re too disruptive. Marketing the latter to the former and you’re stuck in the mud, selling old ideas.

Internal LnD functions have fans of both – is it any wonder the offer looks mixed and confused?

Please comment...

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.