King’s Cross underground station in London is the busiest station on the network and I go through it many times a year – albeit much less since the pandemic started. It has been rebuilt in the last 20 years or so and this has meant new corridors, ticket halls, and confusion. As a result, the… Read More Maps and signs
In the last couple of weeks I’ve been made more aware of the challenge that learning people have with designing for the end user. You are not the user. Your team are not the user. The sponsors are not the user. This is the false-consensus effect and happens because believing that other people think and… Read More What do they want?
In a survey of 2000 people who worked in a hybrid way and had some IT in their work, almost a third avoided using new apps or tools because they already had similar tools or services which they thought were better. In addition, almost a quarter thought the user experience wasn’t good enough. You can’t… Read More What works
I was listening to a podcast last week and the actor Jason Isaacs mentioned how the first 20 minutes of films have changed. In the not too distant past, people would settle into the cinema and the film makers had 20 minutes to get people familiar with the background and context. We’re now in a… Read More The first 20 minutes
Just over 10 years ago I wrote a blog post about how learning people could work better with sponsors. I re-read it again last week and the 10 points suggested by the original author (Janet Harkin) are as valid now as they were then. Make sure you encourage and respect the creative process. Brief clearly.… Read More Blog post redux
Lost and Desperate 