I seem to have been added to a couple of mailing lists and receive a few press releases every week now. I recognise them as press releases now and rarely open them. Of the ones I do, they’re not great reading. Templated to within an inch of their life, they all follow a specific structure:… Read More Press releases
You’ve crafted the content, formed a compelling and creative call to action and prepared an engaging schedule of emails to connect people to your learning offer. There are so many fails in this notice. Notwithstanding the server problems which are causing the issue, a clip art header leading an instruction to ‘please read’ lacks urgency… Read More We’ve communicated
I was chatting with someone the other day and realised I’ve developed an elevator pitch based on brevity. I just hope it’s only a short hop to the 5th or 6th floor. Otherwise there will be some long silences.
AN Other talks about a cool topic with general advice. Pandemic, remote, hybrid, gamification, LRS, LMS, data. Your problems are: C-suite Generation Blah AI Your solution is AN Other’s product. I get it. We’re all trying to grab attention and market what we’re doing. What matters isn’t the one-off piece that’ll make this product work… Read More Cool topic
We seem to hear the Netflix/YouTube/Spotify for learning a lot. My favourite is the Uber for learning. If you use the phrase, I WILL ask you how you’re going to respond to the following: How are your agents and ’employees’ treated? Who owns the content you’re shipping? How is being associated with an organisation that… Read More …for learning
Lost and Desperate 