Marketing your learning offer
The dirty world of sales.… Read More Marketing your learning offer
Tag: marketing
Small print
Read to the end…… Read More Small print
Sunflowers
Many people love sunflowers because of their colour and reflection of sunshine. To me, sunflowers are sad. When they flower, they signal the end of summer. Their purpose in flowering so late is to take advantage of the autumn so their seeds can propogate in the cooler soil. Don’t assume totemic icons mean the same… Read More Sunflowers
Monday’s child
Fewer people read this blog on a Monday than any other day. It feels like it’s the day when my most creative blog posts appear; I’ve had a week-end of down time and my brain is firing. I’ll prepare 3 or 4 drafts that I end up ditching and going with one idea. Inevitably, Tuesday… Read More Monday’s child
Always the same
Every McDonalds looks the same. It matters to their brand. Every sip of Coca-Cola tastes the same. It matters to their customer base. Every jar of Marmite tastes the same. It matters to maintain people’s loyalty. Are you trying to maintain your brand, trying to remain relevant to your stakeholder base, or maintain customer loyalty… Read More Always the same
Lost and Desperate 