Fewer people read this blog on a Monday than any other day. It feels like it’s the day when my most creative blog posts appear; I’ve had a week-end of down time and my brain is firing. I’ll prepare 3 or 4 drafts that I end up ditching and going with one idea. Inevitably, Tuesday… Read More Monday’s child
Every McDonalds looks the same. It matters to their brand. Every sip of Coca-Cola tastes the same. It matters to their customer base. Every jar of Marmite tastes the same. It matters to maintain people’s loyalty. Are you trying to maintain your brand, trying to remain relevant to your stakeholder base, or maintain customer loyalty… Read More Always the same
How is your learning brand recognised? You might be perceived as modern and at the cutting edge of thinking. Or you could be the traditional ‘safe pair of hands’. Marketing the former to fans of the latter won’t wash – you’re too disruptive. Marketing the latter to the former and you’re stuck in the mud,… Read More Brand recognition
There’s a row of shops I know of near a transport hub which includes: A travel agent A London Souvenir shop A dry cleaner’s shop An independent cafe A Subway A barber shop It’s an eclectic mix and unlikely to be replicated anywhere else in London, or the UK. Have a look at your local… Read More Market street
I was thinking about how we market learning the other day and had a conversation where the LnD profession was compared to a submarine. As well as running silent and deep the LnD function is, for the most part, just going about its job undetected by the rest of the business. It deals with compliance… Read More Submarines
Lost and Desperate 