One of the common questions people ask me is how to market their learning offer. Finding the balance between making enough noise to be heard by the likely users, and not making too much noise is a fine line.

If you’re entering a market filled with loudness, it’s harder to be noticed, even if the incremental benefit you offer seems large to you. 

seth godin

The bottom line is, if you’re an internal learning professional wanting to market, you’re probably still shopkeeping. If you’re selling solutions, how do people know your benefit is what will work best?

If you’re an external learning organisation you have to market based on how you can help the bottom line – the application element of learning.

Don’t make noise – create signal.