How is your learning brand recognised? You might be perceived as modern and at the cutting edge of thinking. Or you could be the traditional ‘safe pair of hands’. Marketing the former to fans of the latter won’t wash – you’re too disruptive. Marketing the latter to the former and you’re stuck in the mud,… Read More Brand recognition
There’s a row of shops I know of near a transport hub which includes: A travel agent A London Souvenir shop A dry cleaner’s shop An independent cafe A Subway A barber shop It’s an eclectic mix and unlikely to be replicated anywhere else in London, or the UK. Have a look at your local… Read More Market street
I was thinking about how we market learning the other day and had a conversation where the LnD profession was compared to a submarine. As well as running silent and deep the LnD function is, for the most part, just going about its job undetected by the rest of the business. It deals with compliance… Read More Submarines
I had some great conversations at #learninglive the other week; I mentioned before that the opportunity to have some space for conversation was excellent. I took the opportunity to sound out some people about the idea of Moments of Truth in learning. I’ve been thinking about Moments of Truth (MoT) for a while now and… Read More Moments in learning
Lost and Desperate 