Onlookers

I keep hearing about how the use of technology is pervasive – I’ve used the phrase myself but I hadn’t understood how it happened. I came across this article published last year which summarises a study which confirmed an onlooker effect is created when we use technology.

The onlooker effect causes users and non-users together to develop and change social norms around the use of technology. The study showed that nurses in an operating room were still distracted by technology and onlookers would attempt to influence their peers, overtly and less obviously.

We can’t ignore the use of technology. Even if we try to, we will be influenced by others, even if we attempt to ignore them. That means you have a choice in your learning function; integrate the popular technologies in your offer or ignore them. Choose the latter and you’re not in control – choose the former and you’re thinking ahead.

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