You can describe a lump of meat in many ways.

• Its weight
• Its colour
• Its size
• Its taste
• Its smell

However, it’s still just a lump of meat.

I’ve been talking about shopkeeper to engineer for a while now. It feels as if every person and group I speak to needs it described in a different way to help them understand. I’ve developed a string of analogous examples, stories, ideas, and phrases to make it easier for people to get their head around the concept.

It’s still just a lump of meat.