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I’ve mentioned before that integrity is eyes, mouth and feet all pointing in the same direction.

My integrity hasn’t changed since I started Llarn and if I see things that are wrong, I still need to call them out. Llarn means clean in Welsh; that means having clarity of purpose and values.

Will that damage my business? I’d hope not.

Will I be able to live with myself? Absolutely.

Integrity doesn’t have an off button.


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