Distributed content

Photo by Andre Moura on Pexels.com

Someone decided the other day to post a link on Facebook to one of my posts on here. I don’t have a Facebook account – I don’t like the data policy or the curation approach to news etc. – so don’t know who or why.

I didn’t post it but someone else did and, in a little over 3 days, several hundred people have read my whinge about home working gurus that I stuck on here during the first lockdown.

I don’t blog to chase numbers – they’re a meaningless metric. What I am interested in is what people thought about the post. I’m not engaged in the conversation about it, or even if there is conversation about it. But the content is out of my control now and I can’t see any data except for basic activity.

The idea of content only being available on my terms and on my platforms is gone. I knew this ages ago – that’s one reason why the content on the blog is under a Creative Commons Licence. If I’d locked the content down behind a paywall I might have been able to control who accessed it and, by doing so, have limited the number of people who saw it.


As Harold Jarche says:

The multiple pieces of information that we capture and share can increase the frequency of serendipitous connections, especially across organizations and disciplines where real innovation happens.

The Seek > Sense > Share Framework, Jarche, 2014

This is new new learning approach. This is how we market in an economy where content’s value diminishes with every share.

I asked a few weeks ago what the learning economy is. This is the learning economy – sharing concepts and ideas and when people want to understand, implement or distribute those ideas, that’s where the transaction takes place.

One thought on “Distributed content

  1. Whenever you post anything online, include it in an e-mail or distribute it electronically, it has left your control. If you do so on the understanding that it might resurface on Twitter, Facebook or wherever, then you are covered. But don’t share anything electronically that breaches GDPR, that contains valuable or sensitive content, that you would not want to be in the public domain. or that others might consider invades their right to privacy.

    If you know of any ladies who have knowledge in this area, then a WTAL podcast might be appropriate. Social media is undoubtedly something that can be used to promote a business, but the content placed into the public domain does need to be carefully curated and managed.


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