I got an email the other day that included the following line – I’ve changed the names to protect their anonymity:

Anyway, our [Name of role] [Name of person] , sifted through a ton of companies and handpicked Name

If you’re ‘hand picking’, make sure your macro works.

I also got this email too:

I really enjoyed your latest podcast on the career one. In listening to your podcasts, I started to believe there’s a deeper than seen functionality of a LMS.

They then proceeded to tell me why their CEO (a man) would be a good fit for the podcast.

Be better; this is the kind of stuff that makes marketing look unprofessional and can create a poor reputation for your business.