I got a menu through the door the other day. It’s for a new café that does all sorts of cakes, ice creams, waffles and shakes that also delivers.
It is, without doubt, the worst temptation for me right now so I went to put it into the recycling bin. Just before I did, I saw that some had changed prices. Someone had physically scrubbed through the price and rewritten the prices in ballpoint pen. I was able to see some had gone up and some had gone down.
I felt for the person who had to do it – changing 7 prices on a 93 item menu probably more than 1000 times would be mind (and finger) numbing, but there’s a much bigger problem than that.
Sometimes it’s OK to ship things when they’re unfinished, but if the item being shipped is your introduction to a customer, a list of what the costs will be, and your brand, it sends a poor first impression.
Worse still, one error would be unfortunate and two would be careless. Seven suggests that your quality control isn’t up to scratch and if you’re selling food, I won’t be buying.