I was speaking with someone recently and they asked how I look after the ‘crown jewels’ of my ideas. These are, apparently, the ideas which are the most precious and protected bits of content which I don’t share since they are the most valuable.

But I don’t have any. All my ideas have been published here, on podcasts, in magazine articles, on LinkedIn and in conversations with me. I can’t protect them because they’re already out in the world.

Like Seth Godin said earlier in the week, it doesn’t matter about keeping these ideas secure; someone will, if they’re really committed, work them out.

What they may not necessarily understand where they came from, how they were assembled, and the order in which they’re used.