I get about one email a day like the one below:

Hi Andrew,

There’s a version of this pitch that leads with buzzwords and broad claims. This isn’t that.

Man’s Name redacted, founder of Company Name redacted™, is an MBA, former CPA, and ex-PwC IT auditor who now helps organizations stop losing money through underperforming training, broken onboarding, and education that simply doesn’t change behavior. He’s worked with teams inside S&P 500 companies and organizations connected to the WHO, CDC, and certification programs used at Cornell and Purdue.

What makes him relevant to your audience is the honest, operational side of that work. A recent episode featuring Laura Paget and Hannah Frame touched on exactly the kind of friction your listeners live in daily, building systems that actually hold under pressure. Laura’s focus on onboarding and retention strategies that are both people and profit focused maps directly onto what Jonny addresses from the business side: why adoption fails in the first place, what organizations get wrong before they even build anything, and what measurably changes when learning is treated as a business function rather than a box to check.

That’s a conversation your listeners would recognise immediately.

Would he be a fit for an upcoming episode?

Company Name redacted™ Media Team

The AI tool did the homework and found two guest names from the back catalogue and built a connection around them but still missed the most basic fact about the show: WTAL only features women.

The proposed guest is not a woman.

This is what AI-generated outreach looks like – plausible on the surface, hollow underneath. No amount of smooth copy fixes a failure to read the brief.