I think I’ve found the ultimate user experience. I had to replace my Chromebook. After 4 years and thousands of hours, it’s only working if connected to the mains and, with 4Gb RAM, is struggling to manage the number of tasks I expect it to do. You know when you buy a Chromebook it’s got… Read More The ultimate user experience
In a survey of 2000 people who worked in a hybrid way and had some IT in their work, almost a third avoided using new apps or tools because they already had similar tools or services which they thought were better. In addition, almost a quarter thought the user experience wasn’t good enough. You can’t… Read More What works
If you want to see how to market things badly, check out what’s happened with the Edinburgh Fringe Festival app. The app has been a key resource over its existence, particularly for artists with less exposure and a lack of PR money. There was a Now and Nearby function that allowed punters to simply ‘take… Read More How to be wrong
You can’t automate nuance.
Restrictions in the UK are easing because of Covid. It’s not going to create a ‘Great Return’ though and I still think we’re going to be working in a hybrid way for a long time to come. As I’ve said before, if our knowledge work is hybrid, our learning will be hybrid. We’re beginning to… Read More No Great Return
Lost and Desperate 