It’s hard to believe but one year ago I launched my company to an unsuspecting world. One year on, here are some of the things I’ve learnt: People will have your back You’ll find out who REALLY has got your back Connection matters more than content You’ll never know who doesn’t know about what you… Read More Happy birthday
I was reading something the other day and found it was first published in 2015. I’ve heard derivatives of it but hadn’t seen the idea ‘in the wild’ from its source. Good ideas don’t date, they age. How well they age comes down to how good they are.
I was reading an article about which online channels to use to best engage with customers and came across the term hedonic goods. They’re described as follows: Hedonic goods are consumed for luxury purposes, which are desirable objects that allow the consumer to feel pleasure, fun, and enjoyment from buying the product Wikipedia When we… Read More Hedonic purchases
I’ve mentioned how marketing needs to improve a few times before but here’s yet another example. I connected with someone on LinkedIn with an interesting profile, who, a couple of days later, then started a sales pitch. I declined, they came back, I declined again. Their response : No problems Andrew. Completely understand. Great to… Read More Marketing sucks
In terms of blogging, I’ve been in the zone recently. A flow state, also known colloquially as being in the zone, is the mental state in which a person performing some activity is fully immersed in a feeling of energized focus, full involvement, and enjoyment in the process of the activity. Flow (psychology) – Wikipedia… Read More Flow
Lost and Desperate 