I was reading an article about publishing the other day and how it’s marketed. Try as I might, I couldn’t make sense of the page in front of me.

I knew they were words, in English, that have meaning. On their own they made sense but put them together and I couldn’t understand what was being said.

The curse of knowledge is that we see things at a level of detail that others can’t. The nuance, impact and expertise in a topic means that sometimes people will be left behind. Simplify what you write to the level of the people who are expected to read it – not to the level that you understand it at.