When I was a kid, the thought of jetpacks, flying cars, and video communicators being available in the future was a tantalising and encouraging fantasy. Now that we’re IN my future, one out of three isn’t too great I’d guess.
The future was framed as the fantastic; there would be technology to ease everything we did. Now we’re here, it feels like we were oversold and under-delivered to.
In the past, digital transformation was seen as something new and exciting. Now, all transformation seems to be digital as digital has become the current state.
Digital is the new normal and change in the digital space is constant and pervasive. Was it ever anything else?
Against this backdrop, the risk of oversold and under-delivered becomes even more likely.