I know this because I get dozens of e-mails from organisations who have subscribed me to their mailing lists and are wishing me a great Christmas and a good New Year

For me, who gets dozens of contact requests every week, it’s brilliant. I now know of the organisations I haven’t subscribed from in the past and can simply unsubscribe because I’d forgotten just how many I’d been signed up for.

Think about your marketing at this time of the year; not everyone will be as jolly as you.