Carved pumpkin Jack o' Lanterns
Photo by olia danilevich on

It was Halloween yesterday. I know because my inbox has filled up in the last week with a series of cheesy puns, orange cartoons, and noise.

If you send me email like this, I WILL ignore it, and likely unsubscribe.

Send this stuff on Instagram, TikTok, or YouTube and you’re using more diverse media on more diverse platforms. We need to be keener in understanding our customers’ channels.

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