Transactional analysis

Overhead image of a desk with data, graphs scattered over the work surface.
Photo by Anna Nekrashevich on

I was fortunate to be speaking with Sally Rhodes last week and we were discussing evaluation and data. In the conversation I was bemoaning the lack of tactical and strategic data embraced by Learning and Development functions as part of their reporting and evaluation.

Sally described the problem quite succinctly:

If all you’re doing is transactional activity, why would you expect to be able to collect anything other than transactional data?

Sally Rhodes


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