That’s the number of unread newsletters, webinar invites, updates, and reminders sent as marketing in my inbox. I separate them with a cool filter so I look at them last, at the end of the day, and usually delete them unread.

I didn’t today and had a brief look through them, not for any reason other than I realised that people would – in some cases – have spent time crafting them and framing their messages to try and get my attention and engagement. I looked through them all but spent a few seconds more on the ones from the smaller organisations, the micro-enterprises, who are fighting for signal against the ‘big boys’ of the industry.

Our newsletter comes out next week, so you need to do three things:

1. Make sure you’re signed up to receive it from us.

2. Make sure you open it when it arrives.

3. Interact with us and share the information in it.