Go on then internal LnD functions, be a shopkeeper. But if you are, you need to commit to it properly. That means you might need: Digital marketing solutions Loyalty bonuses Mobile marketing Couponing Navigation marketing Smartphone apps Digital signage Point of Sale (POS) marketing Customer feedback solutions Content management Merchandisers Physical displays Banners Shopping bags… Read More Commit to it
I love the fact my Chromebook lets me know I have to update it and it takes a minute (as a maximum) to complete the process and let me keep on working. It can do this because it’s a dumb machine, directed to do what I wish by a series of instructions and algorithms which… Read More You have updates available
Learning is about change. That might be changing people’s actions, behaviours, or the conversations they have in their workplace. For change like this to be successful, it almost always has to be specific to the individual and more than a generalised message. This is the message about personalised learning which is marketed to LnD professionals.… Read More Change agent
There is a plethora of systems and processes being re-engineered to change the way LnD does what it does. What LnD often does is to then fit these into the all-pervasive culture of the way things are done in our organisation, function, sector or industry. The irony is that we’re trying to do the same… Read More Irony
Seth Godin’s blog post yesterday got me thinking about the placebo effect of training courses. We’re asked to run courses because ‘they work’. Is it the course which is really working or the effect of making the attention of someone, bringing them outside of their work environment, to discuss, reflect and ideate amongst themselves?
Lost and Desperate 