Make it real.
Dream it real.
Design it real.
Deliver it real.
But.
Your reality isn’t consistent with my expectations.
My expectations aren’t consistent with your perceptions.
Your perceptions are based on your reality, not mine.
We’re told to keep it real.
Really?
Whose reality?
Lost and Desperate 
[…] If you’re trying to scale for thousands you sometimes forget to respond rapidly to change. Your flexibility and pace are judged while under lockdown and a perception formed. […]
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[…] matter what my standards are if they aren’t consistent with what people think they need. Perceptions trump expectations and both are undermined because we all have different […]
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