One of the benefits of being part of a wider L&D community is the opportunity to talk through different aspects of our profession with so many different people. I had a great conversation with David Goddin yesterday and we chewed the fat about a lot of different topics, including L&D as shopkeepers.
I mentioned the following analogy which seemed to resonate with David. I had to replace the wipers on our family car the other week so headed for the beacon of after market spares in the UK – Halfords. If you don’t know it, Halfords is described on Wikipedia as:
a retailer of car parts, car enhancement, camping, touring, mobility and bicycles operating in Ireland and the UK
Effectively, that means you can pick anything up from a spark plug to a beaded car seat cover, a new radio to a pressure hose. Luckily, they also do wiper blades. So I meandered in with my son and we set about finding the right set of blades. Up and down the aisles we eventually located the right set – I was too proud to ask someone for help in locating the specific type we needed.
Halfords also recognise that people might not be able to change the wiper blades themselves and offer a service when they can fit them for you for a nominal cost of £1.99 ($3 US, $4 AUS). Again, I’m too proud to need to ask someone to help me do it so bought the new blades, brought them home and fitted them perfectly well in a few seconds, thereby saving a few quid.
So, what’s this to do with L&D?
- Some people need to be told their wipers are smearing and not fit for purpose. This is a compliance issue – is the issue the wipers or their being left to fall into a state of disrepair?
- Some people need help to find the right wipers. helping them choose a budget range or a high performance wiper will be based on cost, value and the vehicle the wiper is being fitted for.
- Some people need help in having their wiper fitted. They’ll happily pay a bit more to have more done for them. They will, however, expect better service.
- Some people like my son would be novices to the experience. They’ll not understand the importance of having an effective wiper, the cost, the repercussions if they’re not changed, etc.
- Some people will ask the professional to look for any other issues when the wipers are being changed – is the wiper motor OK, do the washer jets need to be adjusted, etc
What kind of professional are you? Do you just sell wipers, or are you asking people what they want to make their vehicle more efficient, quicker, better looking, etc?
Let me know in the comments – dialogue is always better than monologue.