Today is International Women’s Day and its theme is #BreakTheBias.
As I said last year, you’ll see dozens of posts, stories and marketing from organisations about how they’ll be challenging bias. This year, expect to see people holding their arms in a cross as if they’re at an X-Men convention. What that will do is create content for the organisations involved and add a tick in their corporate social responsibility reporting.
But will anything change?
Again, as I said last year, in 10 days, 10 weeks, and 10 months time ask these people directly and their organisations if they’re ACTUALLY breaking bias, or just performing equality theatre. Ask them what actions they have taken in terms of organisational process which will challenge bias?
This one in particular – #ItStartsWithMe