I got a menu through the door the other day. It’s for a new café that does all sorts of cakes, ice creams, waffles and shakes that also delivers. It is, without doubt, the worst temptation for me right now so I went to put it into the recycling bin. Just before I did, I… Read More What’s your take away?
I saw a story last week that said online learning can be ‘cool’. A read through of the story, and I saw the term was being used unironically to promote learning to adults. The content of the story was good – it had great examples of good learning practice but was being promoted under a… Read More How do you do fellow kids?
I was reading an article about which online channels to use to best engage with customers and came across the term hedonic goods. They’re described as follows: Hedonic goods are consumed for luxury purposes, which are desirable objects that allow the consumer to feel pleasure, fun, and enjoyment from buying the product Wikipedia When we… Read More Hedonic purchases
I’ve mentioned how marketing needs to improve a few times before but here’s yet another example. I connected with someone on LinkedIn with an interesting profile, who, a couple of days later, then started a sales pitch. I declined, they came back, I declined again. Their response : No problems Andrew. Completely understand. Great to… Read More Marketing sucks
I got an email the other day that included the following line – I’ve changed the names to protect their anonymity: Anyway, our [Name of role] [Name of person] , sifted through a ton of companies and handpicked Name If you’re ‘hand picking’, make sure your macro works. I also got this email too: I… Read More Personalised much?
Lost and Desperate 